Digital Marketing Orlando - Blog

As an SEO professional, I feel the need to discuss (and bust!) some of the most common misconceptions about search engine optimization. There are lots of companies out there trying to sell you their services for dirt cheap, but please be weary of their tactics. You need to choose a company that is reliable and definitely knows that the following ten myths are in fact myths! 1. SEO is dead Search engine optimization is actually always changing and therefore....read more

For those of you who don’t already know, Google Analytics is a free site analytics tool offered by Google that allows website owners to view traffic sources, demographics, statistics and a whole lot more information about site visitors. It’s a really handy tool because you can see what gender, age group and geographic area you are doing better in as well as what keywords are being used most often. This in turn helps you target ads or future promotions.....read more

I recently saw a video by Google’s Matt Cutts on misconceptions in the SEO industry. It’s actually a pretty good short video with lots of good information. You can view the video here: http://www.youtube.com/watch?feature=player_embedded&v=K2mv1KSktLo But I will summarize the main takeaways for you in case you don’t feel like watching. Cutts begins by explaining that algorithm changes and data refreshes are completely different. An algorithm change is when they weigh different SEO aspects differently whereas a data refresh just....read more