Google Analytics 101 – Orlando SEO
Google Analytics 101
  • 08
  • Stephanie Latassa-Krotov

For those of you who don’t already know, Google Analytics is a free site analytics tool offered by Google that allows website owners to view traffic sources, demographics, statistics and a whole lot more information about site visitors. It’s a really handy tool because you can see what gender, age group and geographic area you are doing better in as well as what keywords are being used most often. This in turn helps you target ads or future promotions.

There are so many cool search engine optimization features in Google Analytics that I could probably write about it for pages and pages but I just want to go over some of the top tips you need to know about using Analytics.

First, you want to make sure that you filter out your own traffic for accurate results. For example, say you own an e-commerce site and you want to find out what times of the days people are shopping on your site most often. In order for you to get precise results, you need to exclude any visits that come from your IP address (as well as the IP addresses of the rest of your company) because it is likely that they will be testing new things and will be constantly visiting the site to check that everything went smoothly. And you don’t want their visits to be counted with the rest of the population.

This brings me to my second point; set a goal! Let’s continue using the shoe website as an example. A good goal for this site may be to increase sales by a certain percentage. Setting goals will keep you focused on trying to achieve something instead of going into Analytics blindly. If you have a site where you don’t directly sell products online, instead you can set up a goal where you want to increase the amount of people that sign up for your monthly newsletter or use the “Contact Us” feature. It’s always good to have something to aim for, so set whatever goal you would be interested in tracking.

Keep an eye on your traffic sources. The traffic sources page allows you to see what percentage of your visitors are coming directly to your site as opposed to from the search engines or from referrals. This is great information to know, because once you know what search engines or referral sites are bringing traffic to your site, you can advertise on those particular sites for even better results. For example you may see Google as one of the top traffic driving sources, Analytics also allows you to view the keywords the user typed to get to you website. This can help tremendously when you are creating ads.

Here at Orlando SEO, we use Google Analytics to analyze our clients’ website traffic, so if you would like us to be in charge of watching over your Analytics account, contact us and we would be more than happy to help out! If you don’t feel like you have the time or it looks too complicated, we can provide you with concise monthly reports with information that is relevant to your business goals and can help get you better SEO results. We are YOUR Orlando SEO company.