Has Anyone Else Noticed These Slick Bastards?
Analytics Spam Any good SEO monitors his/her traffic sources. Every once and awhile you glean some incite as to the success or failure of your link building campaigns. Over the last few days I have noticed "traffic" from two referring sites. www.tinyurl.com/ForexTradingSystems AND www.tinyurl.com/UnlimitedHostingService These slick bastards are creating traffic by somehow clicking sites getting their tinyUrl links to show up on Google Analytics. You, being the good steward of your site, click the link where you get pitched on what ever they are pitching that day. These referring site links have showed up on over 10 my sites and or client sites. I would bet that they are generating a crud-ton of traffic this way. As a programmer I could probably figure out how to do this but I think I will stick to more traditional SEO. By Clicking the below link you will be adding this site to their referring sites list on their analytics account. http://tinyurl.com/Youslickbastards I can't be the first to notice this or am I just late to the party. Cheers, Scott Update I emailed Rand Fishkin of SEOMoz.org fame and ...
Age of Site and Old Links
Rand, from SEOMoz.org, helps explain away one of the popular SEO myths about link age. // SEOmoz - SEO Software note: SeoMoz.org is not affiliated with Orlando SEO in anyway.
Google Places Legal Marketing – A Deconstruction – Part 1
Dangerous Places The purpose of this post is to deconstruct, arguably, the most difficult Google Places client. When I say difficult I mean crowded and competitive. Lawyers have the money to spend on online marketing as the very nature of their service is expensive. The amount of money that can be made providing a service or product is directly proportional to the money that competition is spending to get that business in the first place. This statement could not be truer when talking about internet advertising. Purpose and or Intention 1) Find the most competitive and valuable areas of law and related keywords. 2) Choose the top ranking sites for those keywords. 3) Find the methods these sites use to rank. 4) Ascertain the true competition of these sites. Finding the Most Competitive Areas of Law When I am doing research on keywords I try to find the whale. The whale would be the keyword or keywords that has the highest search volume. The whale does not necessarily have any real value as keywords with true intent are normally not the whale. Orlando attorneys is less valuable then Orlando personal injury lawyer as the intent, in my experience, is much lower for the whale. A user normally starts ...
Why Do Businesses Need Local SEO Professionals?
Be Your Own Lawyer! You are allowed to defend yourself in a court of law but I would not recommend it. You are also allowed to fix your own car but if you don't know what your doing I wouldn't. Business owners may claim and populate their own Google places page but if you think that you’re going to place in any type of semi competitive market then your being naive. Good local SEOs constantly think and research on how to beat people like yourselves and other local SEOs. We test, measure and learn while you busy running your business. SEO is our business. The Early Months Local SEO was similar to the early years of organic SEO. Lame site+ bunch of spammy backlinks = profit. In the beginning, Google’s local search was easy to game as there wasn’t much competition. Now, even pet sitting services are pulling out the shivs and soap wrapped up in pillow cases (I have done software development at a few jails so if you ever meet me ask about the poo wrapped flaming toilet brushes shot at other inmates via a jail made slingshots). Questions Business Should Ask Themselves Would I have a chance against a lawyer in a ...
Google’s Quest to Blur the Lines Between Paid and Organic
In Google's quest to maximize profits they have been blurring sponsored search and organic search. I will make this short and sweet as I have taken this for granted for some time. Consider the following Color Bars Exhibit A - Google This is the color that "Sponsored Links" uses to delineate itself from organic search. If your using a LCD screen, and you probably are on your computer or IPhone, then you have notice that some colors look different at different angles. Look at the above color bar straight on. Now move your head high while looking down at the screen. The light purple bar will disappear at about 5 degrees from center making paid and organic indistinguishable from one another. Implications My gut feeling is that Google, in their quest to raise revenue, noticed that light purple disappears on an LCD screen unless you look at it perfectly straight on. Move your head up 3-5 degrees and poof. If this change happened around January 1, and I am sure I will get emails and calls disputing this date, then I would be willing to bet that revenues jumped ...
WP Super Cache Manager
Will the 3 gazillion WordPress blogs using WP Super Cache Manager please stand up and donate to this required WordPress plugin? I have personally installed it over 300 times on my own and clients blogs. For the love of Pete lets try to give back to Donncha O Caoimh. PayPal the guy 20 bucks for ever billion installs you do. If it wasn't for this plugin GoDaddy's BS WordPress hosting would not even function. Actually I think SlowDaddy should give .001% of its earnings to this guy as every time I called their Tech Support, because of slowness, they advised me to to install WP Super Cache Manager. scott
Low Search Volume
So I have been using AdWords to figure out search volume for local search for quite some time. The Google Keyword tool does not register for many local search terms such as [Orlando Keyword]. So a few months ago I started using AdWords to get a semi accurate search volume count for phrases that Google was not showing volume for. So for the last week I have been having nothing but issues using this methodology. Most of the time I was getting the annoying but normally temporary message. I finally get out of this mode and enter the mode. Wait what? So if there is not enough traffic for a keyword then Google simply does not show your ad? WTF is this BS. The really annoying part of this is that I know that there is volume as I see it every day for this particular keyword set. I also know that this keyword set is registering for a broad search, not one I ever use, because I see my mortal enemies ads showing up. FYI, I ...
Better Ad Text, Better Performance
Adword managment, much like direct marketing, is a art. Google has published some of the best video tutorials I have ever seen on the topic. One would think that our ad is the most important piece of our AdWords campaign. It's turn out that the ad is one of about five pieces that must work in perfect concert for a AdWords campaign to be effective. So first things first. It's really basic stuff but its important to start somewhere. Enjoy
Google Updates Its SEO Starter Guide
Two years ago Google released a starter guide to SEO. It included the basics and was apparently getting a little long in the tooth. The new guide includes many of Google's new feature sets and a set of revised best practices. At the bottom of the page there is a link to a very special page that I was not aware of. It's a guide for hiring an SEO. I will cover this in an another post. [caption id="attachment_193" align="alignright" width="350" caption="GoogleBot"][/caption] A Starter Guide For My Mom Google has added a ton of supporting images and content definitions that will help noobies navigate their way through. What is funny is that I never linked to the old document as a good guide. The reason for this was that Google's old guide was just ahhhh meh. This new guide is a guide I could probably give my mom and thats the definition of a starters guide. :) I' am not sure were there are going with their mascot GoogleBot. It kind of reminds me ...
How Does The Big G Work?
I am sure that my fellow SEO's and SEM's will roll their eyes at this Infographic link bait but I kind of like the message and education for the uninitiated. Its a flow diagram that tries to show how the big G decides who is worth ranking. Enjoy! Infographic by the Pay Per Click Blog
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