SEO Misconceptions

June 06, 2013  |   Blog   |     |   1 Comment
SEO Misconceptions

I recently saw a video by Google’s Matt Cutts on misconceptions in the SEO industry. It’s actually a pretty good short video with lots of good information. You can view the video here: http://www.youtube.com/watch?feature=player_embedded&v=K2mv1KSktLo But I will summarize the main takeaways for you in case you don’t feel like watching. Cutts begins by explaining that algorithm changes and data refreshes are completely different. An algorithm change is when they weigh different SEO aspects differently whereas a data refresh just means there is different incoming data or its refreshing the data that the algorithm is using. He continues to say that a lot of people in the search engine optimization field don’t quite understand this concept. So now you should feel educated and ahead of the curve! :) Cutts then debunks the conspiracy theory that Google is only making algorithm changes to make more money (short term, that is). He assures the viewers of his little YouTube video that Google is sincerely looking out for what is best for its customers. He says they do updates such as Panda and Penguin to better their search engine for those loyal long time users. He even revealed that Panda actually made Google lose a bit of ...

Google Analytics 101

March 29, 2013  |   Blog   |     |   0 Comment
Google Analytics 101

For those of you who don’t already know, Google Analytics is a free site analytics tool offered by Google that allows website owners to view traffic sources, demographics, statistics and a whole lot more information about site visitors. It’s a really handy tool because you can see what gender, age group and geographic area you are doing better in as well as what keywords are being used most often. This in turn helps you target ads or future promotions. There are so many cool search engine optimization features in Google Analytics that I could probably write about it for pages and pages but I just want to go over some of the top tips you need to know about using Analytics. First, you want to make sure that you filter out your own traffic for accurate results. For example, say you own an e-commerce site and you want to find out what times of the days people are shopping on your site most often. In order for you to get precise results, you need to exclude any visits that come from your IP address (as well as the IP addresses of the rest of your company) because it is likely that they ...

Top 6 Takeaways from SMX West 2013

March 15, 2013  |   Blog   |     |   0 Comment
Top 6 Takeaways from SMX West 2013

SMX West is a Search Marketing Expo that takes place on the West coast every year. Participants learn about search engine optimization, pay per click advertising, social media marketing, mobile marketing and more relevant topics. Over the three days, SMX hosts conference sessions, keynote speakers, networking activities and socials. Here are some of the top takeaways: Use Google +. Even though it may not be your favorite social media outlet or you think that no one is on it, Google uses it for ranking on the search engines. So be present on Google + and post some relevant content. Don’t use black hat techniques! Although this one is obvious, Google’s Matt Cutts made it a point to reiterate it at SMX. They are trying to catch all spammers and those who use black hat SEO techniques. One of the main points he made was about keyword stuffing—so just don’t do it. Keep your keyword list short and concise. Create fresh, new content. Duane Forrester of Bing said, “If your content is the best thing since sliced bread, you’re going to rank well. We are focused on what searchers are engaging and how we can deliver them better results.” Although it takes time and energy, you ...

Learn From Interflora, Don’t Get Penalized By Google

March 08, 2013  |   Blog   |     |   0 Comment
Learn From Interflora, Don’t Get Penalized By Google

A few months ago, a new client came to our company with a huge dilemma. All of their Google rankings were gone! We looked into it and found out that they were penalized. Apparently they hired a cheap SEO company that was using black hat techniques. So we had to find all the back links that were placed on totally inappropriate sites (not even related to their industry)—there were hundreds! Once we contacted the site owners asking that the comments and links be removed, we were able to submit a new request with Google. Anyway, the only reason I decided to tell you this little story is because something similar happened with a huge online florist, Interflora. The company was penalized two weeks ago for not complying with Google’s Webmaster Guidelines. David Naylor, head of SEO marketing at Bronco, said, “In January, Interflora, in order to get ready for Valentine's Day, paid newspapers to run stories which were only there to get links to improve their Google ranking.” Though Google did not directly address the Interflora catastrophe, Google’s Matt Cutts, the head of search spam, did readdress their rules: “Please be wary if someone approaches you and wants to pay you for links ...

Jeep & Burger King Get HACKED on Twitter!

February 28, 2013  |   Blog   |     |   0 Comment
Jeep & Burger King Get HACKED on Twitter!

Living about 80% of my life on social media, I can honestly say I’ve been hacked on Twitter 3-4 times throughout my Twitter lifespan. The hackers have sent direct messages to all of 504 Followers, typically promoting a spam or some sort enhancement products for males. While it may have seemed as if my world was crashing down, being hacked brings up much more troubling issues for brands. Let’s take a look at Jeep and Burger King who have welcomed themselves into the “I’ve Been Hacked on Twitter” group. First, hackers on Burger King’s Twitter account announced that the fast food company had been sold to long time rival McDonalds. The hackers switched up the logo, header, and background image of Burger King’s account to look like the McDonald’s Twitter account. Burger King executives suspended the account until they are sure they have established full control. They are working with Twitter to ensure better security precautions be taken for future reputation management. One week after the Burger King incident, Jeep announced on its Twitter header that Chrysler had been sold to Cadillac. In addition to this ...

Meta Tags: Why they are important to search engine optimization

February 21, 2013  |   Blog   |     |   1 Comment
Meta Tags: Why they are important to search engine optimization

With Google’s newest algorithm changes, it’s always a challenge to know how it will affect your current rankings. Today we hope to give you a quick overview on how to optimize your website to make sure you are ranking for the keywords that relate to your website. First, let’s start with a brief explanation of Meta Tags: Meta Tags: This is the first element of readable content that the search engine sees. It is meant to serve as a summary of a page’s content. It is very important to have unique tags for each and every page of your site or it will look like you only have content on the pages that have Meta tags. You need to know what keywords you want to rank for on each page, and be sure to optimize that page with those keywords.  But keep in mind that over optimizing can hurt you. You want to keep everything simple and concise. The three main elements are Meta keywords, title tags and Meta descriptions. Read on to find out more about what each of these are and how they are factored into Google’s rankings. Meta Keywords: This tag is not TOO important to Google anymore, but we still like ...

Claim gift cards for using Bing

February 15, 2013  |   Blog   |     |   0 Comment
Claim gift cards for using Bing

Yup, you read that right—Bing has a program called Bing Rewards that gives Internet users an incentive to use their search engine over its competitors. Users have to sign up for Bing rewards through Facebook or a Microsoft account (if you have a Windows phone or MSN/Hotmail/Live email account, you have a Microsoft account). Once your account is created you can receive a credit each time you use Bing’s search engine. You get 1 credit per 2 Bing searches, with a limit of 15 credits per day. Bing also will have various promotions that you can get extra points for. Right now they have a promotion called “Bing It On” (http://www.bingiton.com/?form=MFEREW&publ=RewardsDO&crea=TEXT_MFEREW_BIO_Feb_new_1x1). In essence, you are blindly testing which search engine you like better—Google or Bing. You type in a keyword and you choose your favorite search engine. It doesn’t tell you which is Google and which is Bing. I took the test this morning and it was an even split between Bing and Google. But now that I know I can get rewards for using Bing…well, let’s just say I am a sucker for free stuff. There are also credits for referring your friends to the program. Five credits for five friends ...

SEO Myths Debunked

January 29, 2013  |   Blog   |     |   0 Comment
SEO Myths Debunked

As an SEO professional, I feel the need to discuss (and bust!) some of the most common misconceptions about search engine optimization. There are lots of companies out there trying to sell you their services for dirt cheap, but please be weary of their tactics. You need to choose a company that is reliable and definitely knows that the following ten myths are in fact myths! 1.       SEO is dead Search engine optimization is actually always changing and therefore is not dead…it’s alive and well, thank you very much! SEO is the art of organically improving your rankings on the search engines. SEO won’t be dead until the day people stop using search engines—and even if that day comes, it will likely evolve to a focus on the platforms where people do search. 2.       SEO is just spam This is a very common misconception. True SEO isn’t trying to fool anyone—it’s doing the exact opposite. The purpose of SEO is to make the content of websites more searchable and accessible to the search engines for terms that are relevant to the natural content of the site, and in turn, this helps you more easily find relevant content on a search engine. That is not ...

Video: Does Backlink Age Affect SEO?

January 14, 2011  |   Blog   |     |   Comments Off
Video: Does Backlink Age Affect SEO?

Is backlink age an important SEO factor? Check out the video below to see Rand, from SEOMoz.org, help explain one of the popular myths about link age. // SEOmoz - SEO Software Note: SeoMoz.org is not affiliated with Orlando SEO in anyway.

Why Do Businesses Need Local SEO Professionals?

October 19, 2010  |   Blog   |     |   1 Comment
Why Do Businesses Need Local SEO Professionals?

Be Your Own Lawyer! You are allowed to defend yourself in a court of law but I would not recommend it. You are also allowed to fix your own car but if you don't know what you're doing, I wouldn't. Good local SEO companies are constantly thinking and researching on how to be better. We test, measure and learn while you're busy running your business. SEO is our business. The Early Months Local SEO was similar to the early years of organic SEO.  Lame site + bunch of spammy backlinks = profit. In the beginning, Google’s local search was easy to game as there wasn't much competition. Now, even baby sitters are pulling out all the stops. Questions Business Should Ask Themselves Would I have a chance against a lawyer in a court of law? Could I beat 51 year old John McEnroe at tennis (errr probably not)? Do I understand the basics of local SEO? Can I devote the monthly hours on Local SEO to succeed? If I get in trouble (piss off the Google gods) can I find my way back? Anger the Google gods? The last bullet point is an important one. There are a number of pitfalls that local SEO posses. If you don’t have the experience to appease the ...

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