Better Ad Text, Better Performance

Adword managment, much like direct marketing, is a art. Google has published some of the best video tutorials I have ever seen on the topic. One would think that our ad is the most important piece of our AdWords campaign. It’s turn out that the ad is one of about five pieces that must work in perfect concert for a AdWords campaign to be effective. So first things first.

It’s really basic stuff but its important to start somewhere. Enjoy